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Key players from the across tourism industry in Cumbria are set to gather the Cumbria County Archive in Carlisle, at 10am, on Wednesday 14 September, to discuss how heritage can continue to play a pivotal role in developing Cumbria’s tourism potential.
Key private and public sector organisations are all set to take part in the discussions including; Cumbria Tourism, The Heritage Lottery Fund, The Wordsworth Trust, Hadrian’s Wall Heritage Ltd, Lake District National Park, Tullie House, European Regional Development Fund, British Energy Coast West Cumbria, Cumbria County Council and the six district council’s amongst others.
Delegates will listen to a number of key note speeches and presentations including a key note address by: Cumbria Tourism Managing Director Ian Stephens who will be delivering a presentation about developing Cumbria’s tourism potential – the current state of play and where are we heading?
Ian Stephens Managing Director of Cumbria Tourism said: ‘’Heritage plays an extremely important role in Cumbria’s tourism offer. The Cultural and Heritage sector is incredibly diverse and adds so much to what Cumbria has to offer.
We need to capitalise on this rich and vibrant sector to its fullest potential. We have magnificent houses like Dalemain, Lowther and Muncaster, working farms like Yew Tree and leading museums including; Abbot Hall, the Beacon and Tullie House.
All add so much, but we must not lose sight of the fact that our rich heritage offer needs to be maintained and nurtured, it needs investment to continue to maintain its current success and grow further, which is why conferences like this are key to ensuring everyone is working effectively together.‘’
The event includes a round table panel discussion with representatives from a number of key organisations involved in promoting heritage in Cumbria, at National, Regional and Local level. The panel will:
oExplore how heritage plays a key role in shaping Cumbria’s tourism offer;
oHear an update from the Heritage Lottery Fund about their continued investment of £65m in the breadth of Cumbria’s tourism assets – from the restoration of fell paths and lakes, to the development of key tourist sites;
oExplore the importance of developing the potential of the historic city as part of the wider tourism offer;
oDiscuss the critical need of understanding your audience and meeting their needs;
oTo raise awareness of the role of HLF-funding in stimulating the tourism economy; and
oTo discuss the vital role of Local Authorities in supporting tourism across Cumbria.