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This week I am twittering on about Twitter. For those of you already acquainted with hash tags and retweets then perhaps this article will only confirm what you already know (although I hope you will find something useful here!) but I found that Twitter seems to cause a bit more confusion than Facebook, so I hope that this article might answer a few questions for you.
As with any other social networking platform Twitter should always be first and foremost a tool for communication. It should be used to build relationships with your followers just as if you were talking to them face to face. Encourage them to respond by providing them with something of value e.g. tips, advice, or snippets of information. Just as with Facebook, you should focus on the quality of your interactions rather than trying to sell your products or services. Talking about your business and selling your business are very different things. Promote your business by talking about an event you have attended or a meeting you have had – this makes you look busy and interesting to potential customers without mentioning anything about selling yor products. Also, don't forget to thank your new followers! Reply to their tweets, ask them questions, and re-tweet their posts – treat those on Twitter as you would like to be treated yourself!
If the problem is more about what to tweet, you can use the search box at the top of the Twitter home page for inspiration. Just type in a phrase which is of interest to you to see what others have been tweeting on the subject. You can then utilise hash tags (#) to connect your tweets to a subject that is particularly popular or else to communicate with other Twitter users who are discussing the same topic of interest. www.stufftotweet.com is also useful forTweet ideas.
It's a good idea to intersperse your business Tweets with personal stuff, or even just comment on something that you’ve found funny or interesting. Nobody is bothered about what you had for breakfast, but they might be intrigued by a good recipe or photos of a local landmark - just keep it interesting!
If time is an issue for you, then there are several good online systems which will automatically tweet on your behalf. You simply write your posts in advance and the system will publish them at intervals throughout the day, and the good news is that most of these are free to use! As time savers these are great tools, but do take the time to go onto Twitter and keep an eye on what your followers are saying, so that you can respond in real time with pertinent posts.
Have you had good results using Twitter? Get in touch and have your praises sung right here!
For more information about how Cherry Tree Executive Marketing Support could make a difference to your business, please call Kaylee on 07717822579
www.facebook.com/CherryTreeSocialMarketing
Twitter @Cherry_TreeUK
The M Word sponsored by Cherry Tree Executive Marketing Support
