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Sellafield Ltd, the NDA and NMP ran out winners at the UK’s most prestigious Public Relations and Communications Awards earlier this month, when the Sellafield Plan won the Chartered Institute of Public Relations 2012 Excellence award for external Publication of the Year.
The Plan brings to life the work programmes on the Sellafield site in a way that is easy to use, update and understand. It was recognised as a real first for the communications in the industry.
The Olympics provided the backdrop for the CIPR Excellence Awards held in London this week with British Olympic medallist Colin Jackson, CBE, compèring the star studded event. Other VIPs from the world of sports and athletics included Lord Coe KBE, Sharron Davies MBE, Mark Foster and Adrian Moorhouse OBE.
The judges were extremely impressed by the approach taken in developing the final publication, saying: “The sheer magnitude of this project first struck the judges, but it was the collaborative process, the strategic approach to its execution and its effective use of a relatively small budget that clearly took it over and above other entrants in this category. One aspect that impressed the judges was the ring binder approach, enabling the document to act in a unique way with each user. Overall the entry was felt to be a step change in the role of communications, with peers seeing it as benchmark within their sector, highlighting the innovation of this entry."
The team responsible for developing the Sellafield Plan beat off strong competition to make it to the finish line and Emma Law Sellafield Ltd, Brian Hough NDA and Bill Anderton from NMP stepped up on stage to be presented with the award in front of an 800 strong audience at the Hilton on Park Lane.
Speaking immediately after the presentation, Emma said: “Just to have been short listed for a CIPR Excellence Award was a huge honour. To then go on and win our category was a very proud moment. The Sellafield Plan was a real team effort and its success is a credit to all of the people across Sellafield Ltd, the NDA and NMP who put in hours, days and weeks of hard work in the run up to its publication."
Brian added: “It’s a fantastic achievement and we were delighted that the judges recognised the sheer size and complexity of the task. That alongside the real difference we felt it makes were the points we tried to hammer home during the interview that led to the final decision. This awards justifies the hard work and the effort, commitment and importance we place in improving the way we communicate the progress of the decommissioning mission."
Bill said: “For me the Sellafield Plan external publication is an amazing and truly unique document. It shows, at a glance almost, both the history and the lifetime of what is the most complex nuclear site in the world."
The CIPR is the professional body for public relations practitioners in the UK. With 9,500 members involved in all aspects of PR, it is the largest body of its type in Europe. The Excellence Awards cover 28 categories with entries scored in areas including campaign and project planning, creativity and measurement and evaluation. All finalists are interviewed by an expert judging panel.