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Plans to enhance the centre of Penrith and ensure it benefits from new retail developments in the town are continuing to take shape.
Cumbria County Council’s Local Committee for Eden was informed of progress on the Vitality of Penrith (VoP) project that will improve pedestrian movement between the New Squares and Booths developments and the town centre.
Effective linkage between the new developments and the centre of the town is aimed at increasing footfall and boosting Penrith’s economy.
Cumbria County Council is working on the project in conjunction with Eden District Council and other members of the Vitality of Penrith Group which also includes local businesses and voluntary organisations.
Consultation events on the plans to introduce new signage and street furniture that helps draw people into the town centre, remove redundant signs and de-clutter the streets, improve the town centre environment with public art and create a new brand for Penrith ran from the end of August until mid September.
Comments from the consultation supported the proposals to improve pedestrian movement around the town and a further consultation on new branding for Penrith – including a new logo to promote the town based on the historic Penrith Seal, with a supporting strapline of ‘the Heart of Cumbria’ – was also well received.
Cllr Helen Fearon, Chair of Cumbria County Council’s Local Committee for Eden, said: "Providing effective links to the town centre will help ensure Penrith makes the most from these new developments and that the economy of the whole town benefits.
"It’s very pleasing that there has been such positive feedback from the community and I’m delighted that the county council is playing a key role in shaping and delivering these improvements.”