Cumbria 2012 Conference – contributing & benefiting from the Olympics

The Cumbria 2012 Conference is aimed at making the most of the opportunities the London 2012 Olympic and Paralympic Games can have here in Cumbria. The count down is on with less than 1 year to go.

The event takes place at Kendal college on November 25 from 9am-3pm.

South Lakeland District Council leader and Cumbria Steering Group for 2012 Games chairman Councillor Brendan Jameson said: "I firmly believe that 2012 will be the biggest opportunity that Cumbria will ever have to market itself on the world stage.

“The Olympic Games isn't just about London, it isn't just about the United Kingdom, it's a world festival."

The Cumbria Steering Group for the 2012 Games is championing efforts to encourage everyone in the county, from businesses to schools, sports clubs, charities and entire communities, to maximise the opportunities presented by London 2012.

It is also using the Games as a catalyst to help deliver the region's existing priorities in areas such as skills, tourism and business.

Since 'Be Inspired' the Northwest Legacy Framework, was launched in 2007, the region has embraced this vision for the London 2012 Olympic Games and Paralympic Games. This has been updated annually, with the latest publication 'Everyone's 2012' launched at the Northwest Annual 2012 Conference in July 2009.

The region's legacy ambitions focus on three areas: social, sporting and economic development. Our goals are to drive greater levels of engagement, participation and inspiration, leading to social and community development, increase sporting participation and physical activity levels, and added economic value.

The Steering Group has three main tasks in supporting the regional framework:
• To provide strategic leadership in delivering a legacy from the 2012 Games.
• To be the 'voice of the Cumbria' through engaging with LOCOG and local Government.
• To maximise the opportunities for people in Cumbria to feel part of 2012, as participants, supporters, contributors and beneficiaries.

The Group is made up of representatives from the Northwest Regional Development Agency, Local Authorities, Active Cumbria the Sport & Physical Activity Partnership, Cumbria Tourism, Furness Enterprise Partnership, the Police.

The Steering Group feeds into the NW Steering Group for the 2012 Games which then feeds into the London 2012 Nations and Regions Group, which is made up of representatives from all UK regions and was established to make sure the whole of the country is involved in London 2012.

In addition to Cumbria, each of the other sub-regions in the North West has established its own 2012 Steering Groups, Cheshire, Greater Manchester, Lancashire and Merseyside.