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London 2012 today, Friday 4 November launched the programme for the London 2012 Festival, a spectacular 12-week nationwide celebration bringing together leading artists from across the world with the very best from the UK, opening on Midsummer's Day 21 June and running until 9 September 2012.
Hadrian's Wall, the UK's most significant Roman site, will be the site for an installation which is still under development. It will be accessible to visitors at several locations along its 86 miles and world-wide through the internet.
It is being designed by New York-based artists' collective YesYesNo with its founder member Zachary Lieberman. YesYesNo specializes in the creation of engaging, magical installations that combine creativity, artistic vision and cutting edge technology.
Linda Tuttiett, chief executive of Hadrian's Wall Heritage said: "We are absolutely delighted about the investment in Hadrian's Wall and to be involved in this iconic arts event with the Cultural Olympiad team, and we are now working closely with the artist.
"The commission is designed to showcase the north of England internationally using digital media, and follows on from the success of the Illuminating Hadrian's Wall event in 2010 which was viewed by a huge worldwide audience through the internet and generated £3 million for the local economy.
"We will be able to communicate the importance of the significant Roman Frontier and World Heritage Site and showcase our inspirational northern landscapes with the fantastic heritage cities of Carlisle and Tyneside to new audiences around the world."
The London 2012 Festival will celebrate the huge range, quality and accessibility of the UK's world-class culture, and give the opportunity for people across the UK to celebrate the London 2012 Olympic and Paralympic Games. For more information on the programme which spans music, theatre, dance, visual arts, literature, film and fashion, visit www.london2012.com/festival.
